In 2020 a large, national HVAC company received a major investment from new and existing partners. The focus of the investment would focus on building the HVAC company’s momentum via organic growth and M&A. To drive growth in Texas, the HVAC company decided to invest in marketing home service plans– plans that would require technicians to deliver routine service. However, getting – and keeping – technicians was a major problem.
Countless hours had been put into hiring, but those efforts failed time and time again. Candidates would fail to show for interviews; a recent hire didn’t show up for day one; new technicians would be gone after just a few months. It took the HVAC company five months to hire just five technicians in Dallas: this rate of hiring couldn’t support the new marketing promotion of…