We build for the operators who keep the lights on.
HVAC, plumbing, and electrical move $600B a year and keep this country running. The trades deserve software that respects that — built by people who have been inside your shop, not Silicon Valley.
Demand isn't the problem. Capacity is.
Every great shop owner we have ever met has the same complaint: the phone won't stop ringing, the database is full of customers they will never get to, and they can't hire CSRs fast enough — even if they wanted to pay for them.
UpSmith was started because none of the existing software addressed that. Dashboards don't book jobs. AI chatbots don't close estimates. And nobody was building a tool that actually moved a service business' P&L.
So we built one — for HVAC, plumbing, and electrical operators.
Four principles. No exceptions.
We are not retrofitting a generic chatbot. Every line of product gets shaped by HVAC, plumbing, and electrical shops in the field. If it doesn't make an owner's business run better, we don't ship it.
Engagement, sessions, MAU — none of it matters if your bank balance doesn't move. We ship to the line that ends up on your tax return. Real dollars on your P&L are the only scoreboard we play to.
Our AI identifies itself. It hands off to humans when it should. It never lies about being human. Your customers stay your customers — we just help you talk to all of them.
Home services has been around for 100 years and isn't going anywhere. We are building the software layer that the best operators run on for the next 30 years.
Built in Dallas. Trusted across the country.
Hiring engineers and operators who have lived inside a service business. Or just want to say hi? We read everything.
Want to see what UpSmith would do for your shop?
A 30-minute live walkthrough on your ServiceTitan — no slides, no sales theater.